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David Chang Breaks Down "Ugly Delicious" and Bing Bread

David Chang's new Netflix docu-series, Ugly Delicious, just launched February 23. Here, the Momofuku mastermind breaks down the guiding principles behind his "ugly delicious" philosophy—an ideology that pushes diners to see the hidden beauty in everyday food. At his new L.A. outpost, Majordōmo, Chang whips up Asia's ubiquitous bing bread, a pancake-like dish that changes meaning depending on the region and culture. Paired with chickpea Hozon—Momofuku's own fermented chemistry experiment—the bread is a simple meal with complex underpinnings. Both Ugly Delicious and bing bread are perfect for diners eager to look beyond the plate. Subscribe to First We Feast on YouTube: http://goo.gl/UxFzhK Check out more of First We Feast here: http://firstwefeast.com/ https://twitter.com/firstwefeast https://www.facebook.com/FirstWeFeast http://instagram.com/firstwefeast First We Feast videos offer an iconoclastic view into the culinary world, taking you behind-the-scenes with some of the country's best chefs and finding the unexpected places where food and pop culture intersect.

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visibility 484,289 views thumb_up 6.8K comment 458 schedule 3:26 2018 8 years ago
David Chang's new Netflix docu-series, Ugly Delicious, just launched February 23. Here, the Momofuku mastermind breaks down the guiding principles behind his "ugly delicious" philosophy—an ideology that pushes diners to see the hidden beauty in everyday food. At his new L.A. outpost, Majordōmo, Chang whips up Asia's ubiquitous bing bread, a pancake-like dish that changes meaning depending on the region and culture. Paired with chickpea Hozon—Momofuku's own fermented chemistry experiment—the bread is a simple meal with complex underpinnings. Both Ugly Delicious and bing bread are perfect for diners eager to look beyond the plate. Subscribe to First We Feast on YouTube: http://goo.gl/UxFzhK Check out more of First We Feast here: http://firstwefeast.com/ https://twitter.com/firstwefeast https://www.facebook.com/FirstWeFeast http://instagram.com/firstwefeast First We Feast videos offer an iconoclastic view into the culinary world, taking you behind-the-scenes with some of the country's best chefs and finding the unexpected places where food and pop culture intersect.
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